Digital First Impressions: How Tapi.Link Helped Service World Stand Out at Events

Client Overview

Company: Service World
Industry: Tech Consulting & IT Services
Location: London, UK
Client Name: James Whitmore (Marketing Director)

Introduction

Service World, a growing IT consultancy based in London, specializes in helping businesses adopt the latest digital transformation strategies. The company frequently attends networking events, tech expos, and trade shows to connect with potential clients and industry leaders. However, their traditional approach to networking – using paper business cards – wasn’t delivering the impact they needed.

The Challenge

James Whitmore, the company’s Marketing Director, noticed a recurring issue at every event:

🔹 Business cards were often lost or ignored after the event.
🔹 Manually entering contact details from exchanged cards was time-consuming.
🔹 The company struggled to track engagement and follow up effectively.
🔹 Paper cards lacked the ability to showcase digital content like company videos and service pages.

With major tech events on the horizon, Service World needed a modern, efficient, and engaging way to connect with attendees and potential partners.

The Solution: Switching to Tapi.Link NFC Business Cards

James discovered Tapi.Link, an NFC-enabled digital business card solution, and immediately saw the potential. After a quick setup, Service World equipped their team with custom-branded NFC business cards featuring:

✅ Instant contact sharing with a single tap.
✅ A personalized digital profile linking to their website, LinkedIn, and case studies.
✅ Lead capture forms to collect details from potential clients in real time.
✅ Real-time analytics to track who viewed their profile and followed up.

The Results: A Game Changer for Networking

At their next tech expo, the impact was immediate and measurable:

📈 40% Increase in Lead Generation – Compared to previous events, Service World captured 40% more leads thanks to instant digital connections.

⏳ 80% Less Time Spent on Manual Data Entry – With automatic lead collection, the sales team saved hours on follow-ups.

💡 Stronger Brand Recall – Attendees remembered Service World more vividly because they received interactive profiles instead of static cards.

🌍 Eco-Friendly and Modern – The switch to NFC business cards reinforced the company’s tech-savvy and sustainable image.

Client Testimonial

“Switching to Tapi.Link transformed our event experience. We connected with more people, followed up seamlessly, and left a lasting impression – all while going paperless. It’s the smartest networking decision we’ve made!” – James Whitmore, Marketing Director, Service World.

Conclusion

By embracing Tapi.Link’s NFC technology, Service World didn’t just replace their paper business cards – they revolutionized their networking strategy. As a result, they’re now expanding their use of NFC cards across their entire sales and business development team.