Google review stands can be tapped or scanned to leave positive or negative feedback. They are important for collecting reviews and for business owners to improve products or services according to customers’ needs.
What’s even more important is the age-old question of where to place the Google review stand for getting more reviews.
In this blog, you will learn what exactly a Google review stand is, and how it helps your business grow. Moreover, you will also learn about the areas ideally suited for installing Google review stands.
As per the name suggests, a Google review stand allows you to collect Google reviews through a tap, or scan. It is placed in areas where it is visible to customers or clients.
With Google reviews, you can receive feedback and improve the quality of your business’s services or products accordingly.
Google reviews are vital to keep your business running. They can provide a customer’s perspective on your business. Be it negative or positive feedback, you have to accept all of it and improve. When you place a Google review stand in areas where they are visible, customers will be able to detect them, and proceed to give you feedback about your business.
These stands function in 2 ways. They can either be tapped or have scannable QR codes. If a Google review stand is NFC-enabled, customers can easily tap their NFC-enabled smartphones against the stand to write a review.
If Google review stands have QR codes, customers can scan them and write a review. Moreover, having scannable QR codes is suitable for individuals who do not own NFC-enabled smartphones.
Google reviews determine whether your business is providing a good service, or a bad service. Customers can provide feedback through Google reviews. With Google reviews, your business’s scope of improvement increases.
Additionally, customers will also purchase from your business based on Google reviews.
If the reviews about your business are positive, consumers will be more eager to purchase from you.
On the other hand, if your business has too many negative reviews, people will be a bit hesitant to purchase from your brand.
Knowing where to place your Google review stand is important when you are running a business. You can’t just place it anywhere, and expect customers to line up to write reviews. Remember, customers are not too eager to write reviews. They will only do so when you are able to convince them!
After going back home, customers do not have the energy to write a review. They also don’t have the time to search for your business and leave feedback. Keep two things in mind: time is short, and the review writing process must not be complex!
NFC Google review stands ease the process of writing reviews through simple taps. If a customer does not own an NFC-enabled smartphone, they can scan the QR code to conduct the process. Place your Google review stands in waiting or reception areas or near them when they are making payment.
Train your staff to politely ask customers for a review when they are in a good mood.
Let’s take a look at some more suitable areas where Google reviews stands can be placed to create maximum impact.
You can create a review station within your store that is visible to customers who constantly come and go. A staff member can stand there to encourage customers to leave a review.
You can use TapiLink’s Google review stands to ease the entire process.
In hotels, there are many places such as lobbies, reception, or lounge areas where you can place Google review stands. Customers usually wait in lobbies or lounge areas. Hence, they might be eager to leave a review at that time.
Digital Kiosks have a user-friendly interface that makes it easy for customers to leave feedback. Physical Google review stands, on the other hand, are also easy to use due to their tap-and-scan feature.
You can place either of these at your store, but install the one that customers find easiest to use.
Review stands are in clear view when placed near a store’s entrance or exit. These are two areas where customers remain throughout their shopping experience.
People frequently visit customer service or help desks, which makes them ideal areas for placing review stands. Staff members present there can politely ask customers to leave reviews.
At physical stores, there is an aisle which is filled with the best-selling products.
The term “best-selling” itself will attract customers towards that zone. In this way, any staff member who is present in that zone can ask customers to scan or tap the Google review stands to leave a review.
Your strategic review kiosk placement depends on the area in your store or restaurant that customers constantly surround. A strategic review kiosk is a digital station where customers can leave their feedback about your brand’s products, and services, or the place itself.
The kiosks have a user-friendly interface that allows customers to use them easily. Strategic review kiosks are important for improving customer experience.
For example, when you are at a coffee shop, you might not like the taste of a particular drink.
You can simply use the strategic review kiosk to provide feedback, and staff members can assess it to improve the taste.
Train your staff to ask for reviews at the right time. For example, when a customer is making payment, you can go and ask them for a review.
Additionally, you also need to simplify the review writing process for customers. Use TapiLink’s NFC Google review stands that allows customers to write reviews through a single tap.
Lastly, don’t forget to respond to all reviews. Be it positive, or negative, as a business owner, it is your duty to ensure that all types of feedback are taken into account. And, services must be improved accordingly.
To increase the amount of Google reviews for your business, you can reward customers for providing feedback. This will ultimately help you receive more honest insights on what you need to change about your business to make it better. You can give them discounts or gift cards in exchange for Google reviews.
In this way, customers will be encouraged to write reviews, and you will also be able to win over their trust.
As previously mentioned, customers are not very eager to write a review after they have reached home. You can send them emails, or an SMS with a link that will directly take them to the review box. This can help you get a positive review from them.
Free them from the hassle of Googling your business, and then writing a review. Send them a simple link that they can click on, and reach your review box.
A review- friendly culture can only be created when you ask customers to review your products, or services after each purchase. By incorporating Google review stands at your physical stores, encourage customers to leave feedback. Moreover, collect reviews when their experience is still fresh.
For example, if a customer is done with their meal at your restaurant, immediately send a staff member to collect reviews. Or, you can place a Google review stand on their table.
This increases your chances of getting a positive review.
Reviews help you understand where you are going wrong. You can take both the positive and negative feedback, and work on them to improve your business’s products, and services. A review station is necessary for customers to feel heard.
When your brand cares about a customer’s opinion, they will repeatedly come to your shop to make a purchase.
A business’s main goal is to keep customer satisfaction at the top of its priority list. By consistently taking feedback, you cannot only improve but also cater to specific customer needs. This helps you expand your customer base and creates a good image of your brand in the market. Hence, place Google review stands at your physical stores.
Invest now, and enhance your brand value.
Improve services, build credibility, and boost your sales with TapiLink’s Google review stands.
10Jun
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